This building in Ikuta Road in Kobe, shows the contrast between what is traditional Japan and what is Modern Japan. The simplicity of the stores on the left building with its clean class windows and reflective surface is just next to a compilation of neon lights and store signs. This speaks to the fact that Japan has been balancing modernity with its roots in the past where simplicity and neatness is esthetically pleasing. Cultural note, in Japan the packaging is everything, as seen in many items you buy in the stores.
