EAA Interview with James L. Watson on "Golden Arches East: McDonald's in East Asia"

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TitleEAA Interview with James L. Watson on "Golden Arches East: McDonald's in East Asia"
Publication TypeJournal Article
Year of Publication2003
Tertiary AuthorsEllington, Lucien
JournalEducation About Asia
VolumeVolume 8
Start Page7
IssueNo. 1
Date PublishedSpring 2003
Type of ArticleInterview
Abstract

Author and intellectual James Watson discusses the cultural imperialism, acculturation, and socioeconomics inherent in McDonald's being in Hong Kong and other places throughout China. He discussed juvenile consumerism, globalization, and local ideas of identity and the market.
URLhttps://www.asian-studies.org/eaa/

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